You can expect something different out of the sixth season of “Project Runway” premiering in November 2008—a move to the most estrogen-laced network on television where it’s always that time of the month: Lifetime.
Out will be guest judges like Victoria Beckham. In will be guest judges Meredith Baxter-Birney, Kellie Martin, and Joanna Kerns for the finale. I may have made that part up, but with Lifetime, it’s a possibility.
In a totally unexpected move, Lifetime Television has purchased “Project Runway” from The Weinstein Company and will begin airing the show in its sixth season.
Throwing an understandable hissy about this is NBC (Bravo’s parent company) who has now filed suit with the Weinsteins for not being granted right of first refusal for future cycles of the show after their original contract runs out.
Bravo will air what’s slated to be its last season of PR (season five) this July which will give us a total of three seasons of PR this year. If nothing else comes out of this deal, at least we have that.
In a statement, the Weinsteins thanked NBC and Bravo for helping nurture the show into a hit, but said “having Lifetime’s unique cable reach will ensure that the show will continue to grow and expand in the years to come.”
“Unique cable reach,” no doubt. “Grow” and/or “expand” I’m not so sure on. The only thing I see growing or expanding will be Lifetime’s audience, which is what’s truly behind this. Lifetime caters to a demographic that is probably already watching the show. By having an immensely popular show like PR on their network, they’ve got nothing to compete with for ad revenue on Wednesday nights at 10:00. Fierce move, Lifetime. Fierce move, indeed.
Heather Young is a writer for The Sub.Standard, a pop culture news and commentary blog.
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