“Bush conducts a military band, Tony Blair strums an electric guitar, and Bush dances, all in time with the music.”
-Pitchfork

I thought it was a joke when I read it. After finally finding a way to capture grandiose emotions, and realize the importance of musical risk taking, I guess I wasn’t sure what sort of holistic aesthetic experience Coldplay would undertake this time around.

Their previous video for The Hardest Part was proof that they could try to be funny, confusing, or thought provoking (even if it failed). As much as I might pine for the days of “singing on a beach at sunrise” type videos or “walking backward singing lyrics forward” type videos, it seems as though this new “let’s make a statement!” idea, for better or worse, might be here to stay.

It’s a pretty great video. Whether or not its the right video for this song (it is an alternate mind you) remains to be seen.

 
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Jordan Kurtz

0 Responses to “Violet Hill” video expounds the Coldplay politik

  1. John Wofford says:

    What did I just see?! I’m still not sure if this is an interesting video or a purely acid-induced trip for the whole political system. I don’t hate it, but I’m not sure if my impression of it is exactly positive either.

  2. Jen says:

    My first thought was “What the crap?” And I kept thinking that the whole time.

    I love “Violet Hill.” I really do. And this is so not what I would have pictured to go with it. Ah well.

    I think I am in agreement with comment #1. (I commend whoever edited all that random footage in time to the song though. Nicely done.)

  3. Jordan says:

    I think its really well done, but more suited for a Rage Against The Machine song or something. We’ll have to see what the real version of the video is like. Also I LOVED the fireworks part.

  4. nathan says:

    I got a kick out of it.
    no one takes coldplay seriously.

    this is the absolute perfect type of political posturing on their part.

    and the editing was so much fun.

  5. jk's mom says:

    Regardless of what you think of Coldplay or the song itself, as a child of the (gulp) 60’s, this is what music videos should look like.:)
    Great edting.

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