The blogosphere is dead, and we killed it.
Valleywag blogger Paul Boutin thinks amateur blogging, the backbone of the blogosphere, has been killed by overproduced and machine-style blogs. For him, such blogs are not really blogs. Conclusion: real blogging is dead. But is it really? Blogging is harder, yes, but that doesn’t mean it’s dead. Bloggers are better, their products are better, and the better amateurs are pushing out the stuck-in-their-parents’-basement amateurs. It’s called competition.
While blogging isn’t what it was in 2004, where anyone with a pocket protector, a keyboard, and partially refined thoughts could rise to blogofame, it’s still alive. The rules have just changed.
Take the internet for example. While we no longer have the techno boom we had in the 90s, the internet is very much alive and well—and useful. Gone are the days where anyone could start a website selling pet toys and become a multimillionaire. But that doesn’t mean the internet has lost its appeal. It just means that you better have a darn good website with videos, music, and scratch-n-sniff sections if you want to sell rubber porcupines to Fido. That’s the golden rule—you have to adjust to competition. You have to make yourself better than the next guy. And we’re better for it. The more interesting, appealing sites are pushing out the boring, colorless, “amateur” sites.
Similarly, there’s still a place for thoughtful, interesting, sometimes ridiculous dialogue through blogs. But if you want people to buy what you’re selling, the presentation must be impeccable or what you’re offering must be so good it doesn’t matter. Either way, you have to differentiate yourself. Personally, I like the scratch-n-sniff idea the best.
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