What could possibly explain the new data plans they rolled out?
I don’t know.
Seriously, if anyone knows, leave a comment on the blog. Because I sure as heck-fire don’t. In fact, I don’t even have anything to say about it. I have a deadline for this post and no material because all but the confundus neurons have stopped firing in my, apparently, pea-sized brain. All I can think about is how AT&T came up with this cockamamie scenario.
What was that meeting like?
“Hey, I’ve got an idea! How ’bout we we start charging 65% of our customers half of what they’ve been paying us for the same exact thing they are already using!” And then some balding, bulge-bellied buffoon shouts, “that’s brilliant,” with a tongue-gurgling attempt at an Irish accent hoping the female executive sitting four leather-clad chairs down will think he’s earned that man-pooch drinking a couple Guinness every night while watching UEFA Champions League matches, not sitting on his fart-stained couch with a kiddie pool full of half-empty PBRs, melted ice and silk undies instructing him to “wash cold,” while the TV burns WWE SO-RAW-YOU’LL-GET-BOTULISM deep enough into his retinae to erase those now painful memories of “the good ole days” back in the frat house at Coasted-Through-College-Cause-Dad-Has-Got-A-Friend-At-AT&T State.
Don’t get me wrong, I’m glad that I can save a bunch of money at their expense. Oh, wait a minute. That’s right. I use just over the 200MB for the $15 per month plan that seems like such a steal. The good news is if I decide to limit my usage and then I go over the initial 200MB I can easily buy 200 more for $15 but then I’ll end up paying $30 for 400MB when right now I am paying $30 for unlimited usage.
I guess I could go with the $25 for 2GB a month, cause that makes sense. Option A: not quite enough. Option B: way too much to actually be a legitimate alternative for most users. “You can have this much or ten times that much.” I use more than plan A regularly, but not even close to plan B ever. (Current subscribers do have the option of not making a change, but that doesn’t make for much of a rant blog.)
For crying out loud! Would it have been so hard to add a middle level for the non-fake-smartphone, non-uber-nerd user? Where’s the 1GB for $20 a month plan? Or for that matter, if they are just trying to appear more affordable, just lower the price of the unlimited plan to $20. Apparently 65% of their customers are only using 200MB anyway; they shouldn’t have to worry about network drag or whatever. So now the 65% is paying $5 more than this new plan, still a big savings and still “affordable,” and the 35% is only paying $5 less than they would. Then you charge the nerds $30 a month for tethering with a cap on tethered usage yada, yada.
Who did the math on this new plan? Probably the pool drinker guy.
Certainly seems like AT&T’s “Make Mobile Internet More Affordable to More People” scheme is to get people to buy in at the 200MB level, when AT&T knows full well that with every new smartphone, and every few months, usage goes up; then, those people will have to rely on the booster pack up-charge and are now paying more than the nerds.
Maybe I’m just cynical about how enterprise-level companies make decisions, but I can’t imagine a reason, besides incompetence, that a company like AT&T would do anything as “generous” as this seems.
So, after all that, I save $5. It’s better than nothing.
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